Lucozade Energy
Digital Campaign
Background
The key benefit of Lucozade Energy is staving off everyday energy lulls, and armed with the creative platform get your edge back
, Fuse Digital set about delivering this pledge on-line.
Task
- To create an online campaign that could support the execution of offline promotions
- To develop a truly engaging online experience for the consumer
- To capture opt-in consumer data to enable future communications
Solution
- The creation of getyouredgeback.com to generate consumer word of mouth prior to the offline launch
- An e-coupon for consumers to redeem a free bottle of Lucozade Energy in store
- A competition challenging users to submit video clips of themselves and their friends
losing their edge
Results
- 300,000 visitors, with over 1 in 3 visits resulting in a registration for the free bottle
- A consumer opt-in rate of 35% with over 40% of visitors engaged with new content pushing average site dwell time to 4.7 minutes per visit
What Our Client Said
The Lucozade Energy team have been consistently impressed with both Fuse's strategic approach to briefs and technical implementation of websites, newsletters and viral emails.
Daniel Scott, Brand Manager
Lucozade Energy Marketing
What Our Client Said
We don't think we've ever seen you present a better, more integrated piece of work to us before - and we can't thank you enough. Excellent work in such a short period of time. Testament to your commitment and passion for our brand.
Jenny, Kath, Dan & Lucy
Lucozade Energy Marketing
Talk To Us
Call Simon Davies on 0116 299 1166
Email talk2us@fusedigital.com