Lucozade Running
Website
Background
Lucozade Sport is designed to enhance sporting performance. Fuse were challenged to enhance their website's appeal to all levels of runners, with free training advice and support.
Task
- To create a running-specific website that helps runners achieve their goals
- To develop a selection of online training tools that act as the ideal training partner
- To capture opt-in consumer data to enable provide ongoing relevant communications
Solution
- The creation of lucozade.com/running which provides runners with products, advice and support to get a running
Edge
- The creation of the
Online Running Coach
: a distance and event-specific web-based personal training diary and guide - Frequent competitions to win VIP places in premier UK running events
Results
- 44,230 site visits over first half of 2007, averaging 3.3 minutes dwell time
- 5,000 video and document downloads
- 2,015 referrals to the Lucozade Sports Science Academy online shop
Talk To Us
Call Simon Davies on 0116 299 1166
Email talk2us@fusedigital.com
Awards
We put award-winning creativity at the heart of everything we do. We work hard and relish the challenge of producing fresh, exciting and unique work that builds brands online. We’re really proud of the work we do here at Fuse, so it’s great to receive a pat on the back from time to time.
As well as this awards form the useful function of allowing us to see how we shape-up against the competition marking the effectiveness of our campaigns as well as the high levels of creativity.