Tuborg

Website

Background

Tuborg is one of the best selling lagers across Europe, but in the UK it is currently a little known brand. Carlsberg is launching Tuborg into the highly competitive 4% market with a strong link to music. The Tuborg Music site uses a live feed from Live Nation, the biggest music promoter in the UK.

Task

• To create visually exciting, strongly branded Tuborg Music site
• To keep the site constantly changing and up to date

Solution

• A visually dynamic site that links Tuborg with music on many levels
• A live feed from Live Nation that keeps the gig guide fully up to date
• Functionality that allows users to read reviews of the bands, put gigs in their calendar and buy
  tickets from the site
• A team of student music journalists watching and reviewing the bands and publishing reviews
  to the site
• Exciting new functionality constantly being added to the site

Results

• An exciting, ever changing site with user generated content and user focused content that inexorably links Tuborg with the music scene in a way students and 18+ music lovers will respond to.

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