11/01/08 | Press Release

Fuse Digital and Bullring launch online TV channel

Fuse Digital has been appointed by Bullring, the West Midland’s premier shopping destination, to launch a new internet TV channel - Bullring TV.

The award-winning digital marketing agency has already been busy producing the first content for the new station - a programme called What's in your Bag? – which went live on January 10.

Filmed on December 27, the programme involved MTV presenter Carole Machin and a TV crew talking with shoppers about the bargains they had in their bags while visiting the sales in the 160 plus shops at Bullring.

Other content will be added to the new channel over the coming months. Bullring TV website is available by visiting the Browsing Bullring microsite - www.browsebullring.co.uk.

Bullring attracts footfall of 40 million visitors per year, and is located in the centre of Birmingham. Built at a cost of over £500 million, it is home to 160 of the Midlands best retail brands from Selfridges and Armani Exchange to Tommy Hillfinger and Topshop.

Says Simon Davies, Creative Director at Fuse Digital:

Bullring is one of Europe's premier shopping centres and we are really looking forward to working with the team at Bullring to create further content. The way in which we watch TV these days is changing dramatically and we are extremely excited about playing our part in this transformation.

Louise Hamer-Brown, Marketing Controller at Bullring adds:

We decided to launch an online TV channel to communicate the rationale behind our 'be at the centre' brand proposition as a call to action to generate footfall and spend.

The interactive channel allows our visitors the opportunity to actually appear on Bullring TV, whilst also providing a window on life at the centre and the whole Bullring experience for our loyal customer base.

Notes to Editors:

Fuse Digital is part of The Mission Marketing Group plc (themission®). The mission is a national advertising and marketing group with offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications.

Fuse Digital's growing status in the marketplace has been achieved through focusing on client business success, mould breaking ideas, audience focus and a dedication to creating category winners. Both Fuse Digital and sister company, Big Communications, have won a host of national industry awards and boast an extensive client list including WKD, King Of Shaves, Lucozade, Alliance and Leicester, Miele and Mates.

fusedigital.com
bigcommunications.co.uk

The Birmingham Alliance is a partnership between three of the UK's largest property developers and investors: Hammerson plc, Land Securities Group PLC and Henderson Global Investors Ltd. The partnership was formed in 1999 to take forward the development of the Bullring Estate, incorporating the 110,000m² Bullring shopping destination which opened in September 2003, the 6,600m² Bullring Link shopping mall which opened in November 2004, and the twenty-storey Rotunda building. The Birmingham Alliance has invested over £600 million on the schemes completed to date.

For more information regarding Bullring please contact Katherine Burges at Trimedia on 0121 236 7532 or email katherine.burges@trimediauk.com

Posted by Fuse at 10:26 | Back to What's New