22/09/08
Fuse helps launch Festibull - Bullring's Battle of the Bands
Fuse Digital has created a range of digital communications for Bullring's upcoming music event, Festibull.
The event, run in association with Kerrang, gives unsigned bands the opportunity to showcase their music via the event's dedicated website - festibull.co.uk. The best eight bands will be chosen from the website and invited to play at the first live event on the 18th and 19th October. Then a final winner will be selected to support rock band 'Cage the Elephant' on 25th October at Festibull.
Fuse has been heavily involved in the development of the Festibull concept and branding. The core of this activity involved creating an engaging website where bands can upload their music, and the public can vote for their favourite group.
As well as digital communications, the brief included promotional materials, which have been developed in partnership with Fuse's sister agency Big Communications.
Louise Hamer-Brown, Marketing Controller of Bullring said: "Part of the success of Festibull relies heavily on the quality of the website. Fuse delivered outstanding creative and the technical expertise to develop our complex site. This ensures we attract as many people as possible to participate in this great free event."
Simon Davies, Creative Director of Fuse Digital commented: "Festibull is a brilliant concept and it's been great to have been involved throughout the entire project. The team at Fuse have delivered an exceptional piece of work, excellent creative with really innovative functionality that does a great job of showcasing the event."
Work went live on 22nd September and support will be ongoing until the live final on Saturday 25th October.
Notes to Editors:
Fuse Digital is part of The Mission Marketing Group plc (themission®). The mission is a national advertising and marketing group with offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications.
Fuse Digital's growing status in the marketplace has been achieved through focusing on client business success, mould breaking ideas, audience focus and a dedication to creating category winners. Both Fuse Digital and sister company, Big Communications, have won a host of national industry awards and boast an extensive client list including WKD, King Of Shaves, Lucozade, Alliance and Leicester, Miele and Mates.
www.fusedigital.com
Festibull info:
From the bands on the website, eight will be selected to play in two live battle of the bands, each taking place at Bullring. Four play on Saturday 18th October, and four play Sunday 19th October. The live final with 'Cage the Elephant' is on Saturday 25th October. For more information and tickets visit www.festibull.co.uk
Posted by Fuse at 14:48 | Back to What's New