23/11/09

Fuse scoop multiple awards at this year's Fresh Awards

Fuse has claimed the overall title of Digital Agency of the Year at this year's Fresh Digital Awards, as well as several other titles for award-winning work covering high profile clients from Lucozade to Bullring.

It's been another great year for Fuse Digital. Incumbent client growth and a hugely successful new business operation have helped make 2008 the most successful year Fuse has ever had.

As well as Agency of the Year, Fuse was awarded 'Freshest Integrated Marketing Campaign' for the Lucozade Alert 'Switch On' campaign and Freshest E-Marketing/Viral Campaign for the Lucozade Energy Edge Pledge Viral.

The Lucozade Alert campaign supports the launch of the new mental stimulation energy drink. Visitors to the Alert website could take part in a series of mental challenges testing how 'switched on' they are. Unique avatars tracked progress throughout the site and allowed visitors to challenge friends and colleagues through a series of leagues. The Metro published the challenges and announced the winners, encouraging readers to go to the site and take part.

Lucozade Energy is an iconic energy drink designed to give its consumers a 'physical edge'. To fulfill this promise Fuse Digital designed a piece of viral communication to spread the message and drive product trial by giving away free bottles of Lucozade Energy via SMS coupons.

If that wasn't enough, Fuse's very own web designer Mark Freeman was awarded the title Freshest Digital Professional of the year. Fuse Creative Director Simon Davies could only agree:

"I don't know where I'd be without him and I guarantee every other employee at Fuse Digital would say exactly the same thing."

www.fusedigital.com

Posted by Fuse at 12:03 | Back to What's New