05/01/07

Fuse launches new site for Quorn

Leading meat-substitute brand Quorn re-lanched its UK website to coincide with the start of its new TV campaign. Fuse was appointed to the task in November which included merging content from three existing sites. The appointment followed a two-way pitch with the agency behind the Quorn for Life site.

As well as updating the look and feel to reflect the new brand proposition, the new site will act as the anchor to the brand's CRM strategy. Data capture will be incentivised through an online Club with monthly email communications. Fuse will also manage all of the email activity as well as search marketing and affiliate activity.

Posted by Fuse at 09:54 | Back to What's New